AI and the Right of Publicity: Protecting Creator Rights in the Age of Easy Exploitation Nov 16 Written By Duane Valz In the prior article on this topic, I made the case that Copyright was ill-suited to protect the rights of creators in the context of Generative AI applications, given the doctrinal precepts, requirements, and limitations of Copyright law. The launch by OpenAI of the Sora 2 video generation platform at the end of September 2025 has heightened concerns about creator misappropriation, particularly given the ready capability of Sora 2 to create deep fakes. This article dives deeper into the principled basis for the right of publicity being superior to copyright for protecting the rights of creators in the age of AI. Duane Valz
AI and the Right of Publicity: Protecting Creator Rights in the Age of Easy Exploitation Nov 16 Written By Duane Valz In the prior article on this topic, I made the case that Copyright was ill-suited to protect the rights of creators in the context of Generative AI applications, given the doctrinal precepts, requirements, and limitations of Copyright law. The launch by OpenAI of the Sora 2 video generation platform at the end of September 2025 has heightened concerns about creator misappropriation, particularly given the ready capability of Sora 2 to create deep fakes. This article dives deeper into the principled basis for the right of publicity being superior to copyright for protecting the rights of creators in the age of AI. Duane Valz
